Brian Schroller
Minutia

We strongly encourage all the entrepreneurs we work with to go through our LifePlan retreat. Getting clear on the life they are intended to live is a crucial first step in having the clarity and conviction it takes to get their business working for them. Once they have their ideal life in clear focus, doing the work it takes to re-engineer their business to support that life becomes a foregone conclusion…

Minutia
Brian Schroller
IKIGAI

The organizations you lead and the roles you play there, should support and fulfill the purpose for your life, not the other way around.  More often than not, we see leaders completely unaware of their calling or purpose other than what their vocational role might dictate.

It is our contention that you are not only created for a particular purpose, but that your Creator desperately wants you to know what it is.  The clues are written on your heart, have been evident throughout your life, and are fully embodied in the things that bring you greatest joy, deepest pain, and get you out of bed in the morning.

IKIGAI
Wise Counsel
Brian Schroller
Become

When I look at the life of Jesus, for instance, He seemed to only do and say what the Father told him.  In fact, He routinely walked past the opportunity to do good, because He seemed to be called to other places and things.  Often that thing was simply spending more time alone with the Father.

As a Christian, it is hard to look past the opportunity to do good.  As a Type-A person who has spent a lot of time trying to do good things for God, I’ve had to come to the sobering reality that God would rather have me do a few things with Him than do a lot of good things apart from Him.

Become
Wise Counsel
Brian Schroller
Time

This is the time of year, when hope springs eternal.  With 365 days (minus about 25 now), we can accomplish almost anything.  But in the chaos of the tyranny of the urgent, even the best laid plans we’ve made begin to fade.  Like sets of endless waves crashing on the beach, the day to day issues we face in our lives and enterprise, can begin to wear us down.

Time
Wise Counsel
Brian Schroller
Strategy

It is the beginning of a new year and every intentional leader I talk to is hoping that 2016 will be different than 2015. They’re seeing the new year as a grand opportunity to chart a course toward a different future.  Believing that maybe this is the year where a sense of team emerges, their biggest challenges and frustrations get addressed, and they have a huge celebration at the end of the year to celebrate all they’ve accomplished.

Strategy

Branding

Brand

Brand

The critically acclaimed television show “Mad Men” is set in New York City. According to the show, the term “mad men” was created by the advertising executives themselves from their offices located on Madison Avenue. The series takes place in the early sixties when Americans still largely believed everything they heard and saw, especially through the major media channels.

The series walks us through the cultural shift from taking most things at face value to the questioning of nearly everything in the late 60′s. Political scandal, uncertainty of war, and changing social mores, all played into a general sense of innocence lost. America was now a long way from “your word is your bond” and only doing business with people you knew on a handshake.